Ben Pitts

Ben Pitts is Vice President of FoodService & Hospitality at Royal Cup Coffee, a premium and specialty roaster serving all segments of the out of home coffee market. In addition to its Royal Cup branded coffees, the firm has launched luxury coffee brand and artisan roastery, H.C. Valentine. Ben joined Royal Cup in 1988 and has served as an Executive Officer since 1998. Current responsibilities include national oversight of sales, service, and all field operations of Royal Cup's FoodService Division including National Accounts. From an industry and professional perspective, Ben and fellow Royal Cuppers have been active through the years in various SCAA training and sponsorship endeavors. Ben is currently on the board of World Coffee Research helping launch collaborative coffee research initiatives. Coffee Certifications include the SCAA Golden Cup, Espresso Italiano Taster (Assaggiatore), and service as a Cup of Excellence judge (Best of Panama). Ben serves on the board of the Culinard (culinary) Institute and is an active supporter of the James Beard Foundation and the Southern Foodways Alliance. Service to his community includes United Way of Central Alabama cabinet member, Camp Fire USA past board president, and Rotary Club of Birmingham member.