Featured Report: This paper, developed by the SCAA Sustainability Council, frames the global water crisis, defines key terms related to water resources at origin, explores the connections between coffee production, processing and water stewardship, highlights ongoing efforts by industry leaders for responsible water stewardship, and provides recommendations for action and further research.


Updated December 2015*


According to a consumer survey conducted by National Coffee Association of America, 48% of U.S. coffee cups are perceived by the consumer to be specialty.

The retail value of the U.S. coffee market is estimated to be $48 billion dollars with specialty comprising approximately 55% value share.

31% of consumers aged 18+ drank specialty coffee yesterday, compared with 34% in 2014, 31% and 2013 and 2012, 25% in 2011, and 24% in 2010.

35% of 18-24 year olds said they drink specialty coffee daily which has remained steady since 2014 and up from 28% in 2013. 36% of 25-39 year olds said they drink specialty coffee daily, down from 42% in 2014.


Additional statistics for the World and U.S. Market:

Consumption in the five leading importing countries (France, Germany, Italy, Japan and the United States) is about 51.5 million bags during the calendar year 2013, as compared to 49.7 million bags for the same period of the previous year.

While traditionally viewed as an export crop, coffee consumption in coffee producing countries is on the rise. Brazil's 2014 domestic consumption was 21 million bags and is close to displacing the United States, 23.4 million bags, as the single largest coffee consuming market.

The Unites States imported about 27.5 million bags of coffee in 2014, accounting for almost one quarter of global coffee (un-roasted) imports, making it the world's largest single buyer. Brazil, Vietnam and Colombia account for 25%, 18%, and 13% of those imports respectively.

Sources: International Coffee Organization, United States Department of Agriculture, National Coffee Association of USA, Inc.


Updated December 2014*


Specialty coffee shops is defined as businesses deriving 55% or more of total revenue from the sale of coffee, coffee beverages, and coffee accessories.



Specialty coffee shops is defined as businesses deriving 55% or more of total revenue from the sale of coffee, coffee beverages, and coffee accessories.

**Estimates based on prior data from Mintel Group in combination with a review of selected filings & other publicly available information.