Featured Report: A Blueprint to end Hunger in the Coffeelands, authored by the SCAA Sustainability Council. Learn how and why seasonal hunger affects our industry and learn more about real projects you can get involved with to actively work towards developing solutions.




Specialty Coffee Retail Sentiment Index (RSI)

SCAA has developed a new economic index, measuring the specialty coffee industry's degree of optimism at the retail level. The RSI will be used as a metric in assessing and forecasting coffee's vigor in the retail sector. Download these reports to learn more about the specialty coffee RSI.

January 2015
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July 2015
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2014 SCAA Barista & Roaster Compensation Survey Report

The objective of this report is to identify salary and compensation ranges of Baristas and Roasters currently working in the coffee industry, identifying differences in compensation based on certification status with collected data including type of company, tenure in the coffee industry, supervisory responsibilities, certification/credentials, compensation, non-cash benefits, and demographic information. The SCAA invited current and former members, as well as never-before members of the association to participate in this survey. Information in this report is presented separately for Baristas and Roasters.

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2014 Economics of the Coffee Supply Chain

As an extension to Ric Rhinehart's insight on the cost of a cup of coffee, click for article, we continued to dig deeper into the economics of the coffee supply chain. A survey was conducted among a select group of representative SCAA members to begin gathering the average costs that drive the overall price. Our aim was to gain an illustrative understanding of the moving pieces and paint a preliminary picture.

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U.S. Specialty Coffee Consumption Report

Utilizing data obtained from the NCA's 2014 Annual Drinking Trends Study, we present an analysis of the current state of the specialty coffee market, including these key takeaways: Consumers desire more and better tasting coffee; The market share of specialty cups is now 51%, passing non-specialty for the first time; Overall trending suggests sustained momentum for specialty coffee growth in the last five years; Increase in the daily specialty coffee consumption driven by espresso based beverages; Notable weekly consumption shift towards specialty varieties.

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SCAA Member Driven Research: Coffee Staling Report

Maintaining the freshness of coffee is critical to preserving taste, especially as coffee is often sent home with customers. This fact led the SCAA to acknowledge a need for sensory testing within the coffee industry as with customers. This work was conducted as a joint effort between the SCAA and the Roasters Guild due to interest expressed by the membership. Together, the groups focused on answering some fundamental, taste-based questions. The industry has many assumptions about what happens to the taste of roasted coffee over time. A group of Roasters Guild-based project leaders set out to validate some of those assumptions and learn more about how production choices can influence the taste of coffee.

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Report on Coffee & Health

Consumer Behaviors, Motivations, and Perceptions
A Literature Review on the Major Areas of Evidence Coffee is one of the most commonly consumed beverages around the world, but for many years, its effects on health have been disputed within the medical community. In recent decades, modern research has dispelled most of the myths surrounding coffee's effects on health. This work has also provided insightful information about the possible health benefits of coffee consumption.

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SCAA Specialty Coffee Consumer Report

Consumer Behaviors, Motivations, and Perceptions
The Specialty Coffee Association of America (SCAA) releases new study on specialty coffee consumer behaviors, motivations, and perceptions. The qualitative study was designed to gain insight from coffee drinkers who tend toward higher price points, drink coffee daily or more, and who self-identify as "coffee-lovers". The goal was to understand more about what constitutes a great cup of coffee among a segment of loyal specialty coffee consumers. A total of six focus groups were conducted in two cities, Portland and Los Angeles. Among the findings, SCAA uncovered key insights about psychological and emotional drivers. Virtually everyone seemed to view great coffee (at least to some extent) as an appealing gateway into an enhanced experience.

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A Blueprint to End Hunger in the Coffeelands

This paper, developed by the SCAA Sustainability Council, provides an overview of hunger and food insecurity in the specialty coffee industry and outlines recommendations for solving the problem with the participation of all industry partners. Learn how and why seasonal hunger affects our industry and find out more about real projects you can get involved with to actively work towards developing solutions.

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Understanding the Triple Bottom Line

The Top 5 Business Benefits of Sustainable Practices
This free paper explores the top tangible advantages of employing a sustainable program in your business, including profits, employee loyalty, brand benefits and more by looking at practices that draw from the Triple Bottom Line: People, Profits & Planet. Download the Triple Bottom Line: People, Profits & Planet whitepaper now.

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Specialty Coffee & Water Conservation

What cafe retailers can do to curb water waste
As we look to the future, issues such as climate change and population growth present increasing challenges to our water supply - at both global and local levels. This free fact sheet looks at current water usage and opportunities for cafe retailers to support conservations efforts. Download the Specialty Coffee & Water Conservation fact sheet now.

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National Coffee Drinking Trends 2014

Whether you're a marketer, roaster, manufacturer, trader, wholesaler or distributor, NCDT 2014 is the vital resource to help you better target your best customers, strategically market your brand and plan for future products.

NCA Members: $350
(Additional copies: $225 each)

GCA, SCAA, NAMA, CAC Members: $475
(Additional copies: $375)

Non-members: $595

Click here to order your copy



The Single-Serve Format: Changing Perceptions, Growing Opportunities

A Supplemental Report of the 2011 National Coffee Drinking Trends (NCDT)
The Single Serve Format: Changing Perspectives, Growing Opportunities," is a deeper analysis of consumer behavioral and attitudinal data, cross-tabulated with demographic information, as it specifically relates to the single-serve market.

Click here to order your copy