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Named for a charismatic coffee salesman of the 19th century, the Mose Drachman Award recognizes excellence in Specialty Coffee sales and service.
Born in 1870, Drachman served as the western sales representative for Arbuckle Brothers Coffee Company. At the time, Arbuckle Brothers was a coffee giant and its Ariosa brand had a virtual monopoly in the American west. The competition, primarily from Lion Coffee, was fierce. Rivals were known to bribe warehousemen to have onions stored next to Arbuckle Brothers' coffee. Yet, Drachman sometimes sold enough of his product to fill twenty carloads - an entire train. He was friendly, knowledgeable about coffee and powerfully optimistic. Even when Arbuckle Brothers added half of New Mexico to his territory and cut his commission by 5 cents (they feared he might sell more coffee than they could compensate him for), Drachman looked on the bright side. "You can't figure up everything in dollars and cents," he reportedly said. He died in 1935.
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Judging Criteria
Candidates must be SCAA members and must be nominated by an SCAA member. A panel of judges evaluates the candidates on their:
- Degree of Professionalism
- Consistency in delivering proactive and responsive customer Service
- Ability to provide comprehensive information about their product
- Devotion to quality
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How to Apply
Candidates cannot apply on their own; they must be nominated by another SCAA member. Individuals who are interested in making an award nomination should complete our official form and provide a 300- to 500-word statement explaining why their candidate deserves recognition.
Guidelines:
- Individuals or companies may be nominated
- Nominators may submit as many candidates as they wish
- Self-nomination is not permitted
- The nominator (or his/her company) must be a customer of the nominee
Download the Mose Drachman Nomination Form
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Plaque
Every Mose Drachman winner is awarded a plaque bearing the following statement:
"Whereas Mose Drachman was a highly successful coffee salesman for Arbuckle Brothers, well regarded in his community and by his customers, the Specialty Coffee Association of America has established the Mose Drachman Sales & Service Award to recognize those who provide exceptional sales and service within the specialty coffee industry. The aforementioned company or individual has been identified by their customers as deserving recognition for a high degree of professionalism in providing proactive customer service, complete product information and education, and a devotion to quality."
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Winners
Past winners of the Mose Drachman Sales & Service Award include:
F. Gavina & Sons
Coffee Roasters
Vernon, California
Donald Schoenholt
President, Gillies Coffee Company
Brooklyn, New York
Chris Howe
Manager, Wholesale Sales
Green Mountain Coffee Roasters
Waterbury, Vermont
Paul Perry
Metropolitan New York Sales Representative
Bunn-O-Matic Corporation
Springfield, Illinois
Sterling Gordon
President, Coffee Holding Company
Brooklyn, New York
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