Los Angeles Art Association and the Guatemalan National Coffee Organization Present Hecho a Mano in conjunction with Los Angeles’ 2011 Art Month

We wanted to share the following press release with you on an upcoming event in Los Angeles featuring Anacafe:

Peter Mays, Executive Director of the Los Angeles Art Association announced that the 85-year old nonprofit organization will collaborate with ANACAFÉ, the 90,000 member national coffee association of Guatemala to present a cross-cultural, multi-media art exhibition titled on Hecho a Mano”(Made by Hand). Mays explained, “The works on display will celebrate hand-made expression. In our world of mass production and commoditization, the notion of artists embracing and respecting natural materials is both timely and essential. The City of Los Angeles has declared January as Art Month in Los Angeles and Hecho a Mano will feature paintings and objects created by Greater L.A. area emerging artists and explore issues of quality workmanship and cultural heritage through a variety of media.”

Multi-cultural and multi-generational by design, this exhibition will allow contemporary L.A. based artists to explore themes of tactile experience alongside rich traditional photography by celebrated luminaries. The show will feature the work of LAAA’s highly respected roster of artists of all median and selected work from ANACAFE’s 50th Anniversary exhibition titled Inspired by Coffee by photographers from Belgium, Guatemala, Italy, Japan, France, and the US as well as images captured by internationally acclaimed Anglo-American photographer Eadweard Muybridge during his visit to Guatemala in 1875. Ricardo Villanueva Carrera, ANACAFÉ’s Chairman commented, “Producing coffee in Guatemala is a work of art taking place, as it does, on nature’s most magnificent canvases. An ordinary day at a coffee farm is an extraordinary expression of beauty and texture. We’re delighted to share these images of Guatemalan coffee farming communities with Los Angeles area coffee and art enthusiasts. These photographs reflect the care and dedication that for more than 150 years have been part of Guatemala’s coffee tradition.”

The opening reception will take place on Saturday January 15, 2011 and the exhibition will be on display at LAAA’s Gallery 825 until February 11, 2011. Invited guests will include senior LA city officials, representatives from the Los Angeles Department of Cultural Affairs, art collectors, gallery owners, artists, event sponsors and the media. The exhibition committee is co-chaired by ANACAFE Director, William H. Hempstead and Melissa Pugash, a consultant to the international coffee trade and member of LAAA’s Board of Directors.
As a 501(c)(3) nonprofit organization, the Los Angeles Art Association’s mission is to provide opportunities, resources, services and exhibition venues for Los Angeles artists, with an emphasis on emerging talent. Founded in 1925, LAAA has launched the art careers of many celebrated artists and has played a central role in the formation of Los Angeles’ arts community. LAAA serves a broad cross section of artists of all mediums, career levels and socio-economic backgrounds, including those from low-income communities. Mays explained, “By supporting the emerging talent at the onset of their career path, we hope to influence all the cultural stakeholder groups in Los Angeles and contribute to the cultural identity of our community. We are seeking corporate sponsors to help underwrite the cost of mounting this exhibition and provide ongoing support for LAAA members. For more information and a list of benefits, please contact Melissa Pugash at 310-275-3498 or melpugash@aol.com.” Founded in 1960, ANACAFÉ is Guatemalan’s National Coffee Association. For more information about ANACAFÉ, please visit “guatemalancoffees.org”

LAAA/Gallery 825 825 N. La Cienega Blvd.Los Angeles, CA 90069, (310) 652-8272. http://www.laaa.org/

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