"The Birth of Coffee" Exhibit Comes to CAFAM

If you’re interested in the socio-economic impact of coffee throughout the world, then we’ve got an exhibit for you! Award winning photo-journalist, Daniel Lorenzetti and his wife, Linda Rice Lorenzetti, correspondent for The Tea and Coffee Trade Journal, are the featured artists in “The Birth of Coffee” exhibit at the Craft and Folk Art Museum (CAFAM) in Los Angeles. The exhibit is also sponsored by SCAA member Gavina Gourmet Coffee.

The exhibit, based on the book of the same name, by the Lorenzetti’s is a photo collection telling the story of coffee as a cultural and economic force. The photos were collected across 4 continents and 8 countries from Ethiopia to Costa Rica. It is a poignant display of just how much coffee affects the lives and livelihoods of millions of people across the globe. CAFAM Director, Maryna Hrushetska, says of the exhibit, “Of all the myths and rituals related to coffee, perhaps non is more important than its role in smoothing over human relations. Think how many friendships have been healed or strengthened over a cup of hot coffee?” The Lorenzettis have managed to take coffee, a constant in most of our lives, and turn it into something inspirational and powerful. It is definitely an exhibit worth checking out if you’re going to be in the.

The exhibit is currently showing at CAFAM and will remain open for public view until January 9, 2011. In addition to the Lorenzetti’s photos the exhibit also features historical artifacts from coffee growing regions all over the world. There will even be coffee on hand. If you happen to go see the exhibit definitely let us know about your experience!

On Wednesday November 3rd from 6-8 PM Daniel and Linda will be at the museum for a public program. It will be an informal gallery talk and the museum entrance is free that entire day.

The Craft and Folk Art Museum is located at:
5814 Wilshire Boulevard
Los Angeles, CA 90036
(directly across from LaBrea tar pits)

For those interested in purchasing The Birth of Coffee, the book on which the exhibit is based, it is available for purchase in the SCAA store. You may purchase it here.

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