Luckily, SCAA member Java City was able to step in and provide that sustainably sourced coffee. The company, based in Sacramento, California, has been sourcing Rainforest Alliance Certified coffee since 2000 and is constantly working to improve their sustainable coffee output.
In an age where more and more people are thinking about their impact on the natural world, it’s refreshing to see more companies partnering with the coffee industry to make a difference. Recently, American Airlines began serving 100% Rainforest Alliance Certified Java City coffee as part of their in-flight beverage plan. Serving the coffee, a Central American blend using 100 percent Arabia beans, is the Airline’s way of “exploring greener options for all of our products, both inflight and on the ground, [and enhancing] the travel experience for our loyal customers.”
The partnership between American Airlines, Java City, and Rainforest Alliance marks a great stride toward embracing sustainability around the globe. Since 1987, Rainforest Alliance has worked tirelessly to ensure that every RA Certified cup of coffee lives up to high standards of quality and sustainability. Coffee producers must prove that they are reducing waste, water pollution and water usage, while curbing deforestation and protecting wildlife habitat. Further, farm workers must be provided with good work and living conditions, decent wages, and their children must have access to schools and health care.
The partnership between these three companies is sure to further the cause of sustainable coffee practices throughout the world from producer, to roaster, to consumer. Tensie Whelan, Rainforest Alliance president, says that “Passengers can enjoy their cup of coffee knowing that it comes from well-managed farms, where ecosystems and wildlife are protected and where workers enjoy access to health care, education, decent wages and dignified housing.”
We applaud Rainforest Alliance, Java City, and American Airlines for their efforts to further the cause of coffee sustainability practices.
If you want to learn more about Rainforest Alliance, they will be hosting a sustainable coffee breakfast at the 2011 SCAA Event on Friday, April 29th from 7:30 to 9:00 am. Visit http://scaaevent.org/?p=specialevents for more details.
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