The Specialty Coffee Chronicle

Caribou Coffee Launches Hot New Ad Campaign

Posted by admin on January 19, 2011 in Member News · 0 Comments

(Photo courtesy of Neuromarketing blog)

SCAA member Caribou Coffee and advertising agency Colley + McVoy have combined marketing ingenuity and clever design to create an ad campaign that would make even the most casual of passers-by pause in wonder. They have unveiled a set of bus shelters modeled to look like working ovens toasting up tasty treats! They’ve even built a heating element into the roofs of the shelters for the weary travelers braving the Minneapolis winter. How’s that for taking care of your customers? Caribou has certainly found an awesome way to garner attention for their already noteworthy coffee!

Have you seen any innovative ads out there? Share them with us in the comments below!





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