Thanksgiving Coffee Company’s Ben Corey-Moran, a member of the Specialty Coffee Association of America (SCAA), looks at traceability in the global coffee market. Corey-Moran is the president and director of coffee at Thanksgiving Coffee, based in Fort Bragg, Calif., and a past member of SCAA’s Sustainability Committee. The Chronicle chats with Corey-Moran to learn more.
Interview by Aaron Kiel
Question: How does Thanksgiving Coffee Company define its commitment to traceability?
Answer: We’re committed to building the most direct relationship possible between the farmers who produce our coffee and our customers who serve it in their restaurants, cafes or on their kitchen tables. This means sourcing directly from the producers—family farmers and their cooperatives—but it also means dismantling this idea that a producer’s coffee should be piled up in a big container and sent to the port. Depending on the realities of a particular origin we separate coffees by micro-region, farmer, varietal, process, pick date, even lunar phase. We’re constantly pushing further and further down the supply chain so that six months later, when we’re pulling a shot of espresso or brewing an airpot, we know everything we can about the coffee in front of us. To read the rest of this article, subscribe to The Chronicle or become a member today! If you’re already a Chronicle subscriber or member, please login.