Much Accomplished, But Our Work Continues
By Chad Trewick
The specialty coffee industry has always been close to our sourcing partners—much closer, it seems, than in many other industries. We recognize that those relationships and our presence at origin lead to mutually beneficial transactions and, most important, the high-quality coffees we seek in the global coffee market.
This closeness to source is a great incentive to ensuring that we continue to buy these special beans responsibly. Today, traceability and sustainability are honored and near-requisite facets of our industry. Each roasting company has its own way of ensuring quality and responsibility standards are followed; some use their own criteria and some of us use third-party certification. Regardless of how we pursue traceability, one thing is certain: We have come a long way.