Sustainability has been part of the discourse in the specialty coffee industry almost from the beginning and certainly for a better part of the past two decades. Early on, with vision and leadership bordering on radical, the industry made sustainability part of its mission.
The SCAA also encouraged total quality, inclusive of quality of life, quality in the cup, and quality of the environment. To achieve this, the organization outlined more than 40 supporting attributes and actions to guide its commitment to sustainability—an inspiring but, no doubt, broad set of tasks. In 2005, the SCAA set an even more ambitious goal by signing the United Nation’s Global Compact, joining the fight to eradicate global poverty. Specialty Coffee was, and continues to be, determined to make a significant difference.