Celebrating 10 Years of Educating, Uniting and Advancing Craft Roasting
By Phil Beattie
In the late ’90s, the café culture in the United States was rapidly accumulating new faces, including pilots, engineers, and pretty much everyone else with a 401(k) who was hoping to cash in on the burgeoning specialty coffee marketplace. As the café movement spread—enveloping both the east and west coasts as well as many interior metropolises, and then spreading from those points—eager entrepreneurs were diving headfirst into the business of coffee retailing. By 2000, for many that dive also included learning the craft of roasting.
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