Quality: What is it and how do we deliver it?

Reflections on the year’s SCAA Symposium

By Kevin Knox

At this year’s SCAA Symposium one presenter asked whether quality alone was enough to equal sustainability. Another suggested jettisoning the carefully crafted SCAA and Cup of Excellence cupping forms in favor of a more “objective” form that simply measured intensity of flavor, acidity, aroma and body. While I found these discussions interesting, I also felt them to be overly focused on the subjective process of cupping, rather than dealing with an integrated “whole systems” approach to delivering quality from soil and nurture to the finished cup.

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