There is an academic discipline that studies the way human beings relate to food and the culture we develop around the ways we eat and drink. It’s called foodways and it documents and analyzes what we do in regards to food and why we do it. Foodways looks at our traditions of eating and drinking as a cultural practice—in other words, applying anthropological thinking to food. Thinking about food in this way enriches us but it’s also immensely valuable when developing a food business. Isn’t it a good idea to understand why we eat and drink the things we do so we can understand what actually appeals to people?