A Look at Key Trends in the World of Tea

By Dan Bolton

World Tea Media and experts say that tea’s trajectory continues its climb. With noteworthy trends in play, such as celebrity tea lines and growth on a retail level, tea reaches a new generation that includes men and Millennials.

Tea retailers with large selections, like The Tao of Tea in Portland, Ore., Teaism in Washington, D.C. and Samovar Tea Lounge in San Francisco, Calif., are grossing in excess of $1 million per store.

GIA’s Hot Beverages (Coffee and Tea): A Global Strategic Business Report predicts that “despite its relative smaller market size and low consumption levels, tea, is slated to score over coffee in the long run in volume terms, on account of factors such as economical pricing, new flavors and ‘healthy’ brand value, as new tea drinkers join the brigade.”

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