Just over four years ago, the inimitable Tracy Ging started working with the Specialty Coffee Association of America as Director of Marketing, quickly moving in to the role of Deputy Executive Director. During Tracy’s years as part of the SCAA team, the organization saw vast improvements in many areas. One of the most notable of these was the transformation of The Specialty Coffee Chronicle, which underwent a complete rebranding and strengthened editorial content under her leadership as Executive Editor. The Chronicle has become a well-respected global resource for the specialty coffee industry, and we have Tracy to thank in large part for this success. Tracy will continue her great work in the coffee industry as Director of Corporate Social Responsibility and Sustainability for S&D Coffee, Inc. and we wish her all the best in her future endeavors.
