Coffee with a Cause: SCAA Aims to Give Back to Industry Charities

photo: www.coffeedetective.com/coffee-kids.html

Multiple Fundraisers planned in conjunction with Specialty Coffee Association of America’s Annual Event, to be held April 11-14, 2013

Specialty Coffee Association of America (SCAA), the world’s largest coffee trade association will be providing a forum for multiple charitable events and fundraisers at its 25th Annual SCAA Exposition, The Event, April 11-14, 2013 at the Boston Convention & Exhibition Center in Boston, MA. “The goal of our show is to provide a platform for every segment of the industry and build stronger more meaningful connection points” states SCAA Director of Marketing & Communications Tara Shenson.  “Supporting other non profits, particularly those working to improve the lives of people in coffee, is fundamental to SCAA’s own mission and we’re proud to enable coffee-focused fundraisers to reach such a wide audience in conjunction with our 2013 Event.”  The fundraiser events slated to coincide with the SCAA Exposition include:

Coffee Kids Silent Auction to benefit children in coffee producing communities:  Starting April 3, with many coffee and non-coffee related items to choose from, bidders will be able to begin bidding on a Nuova Simonelli Musica Lux to a Wine Experience in Sonoma County, which will be auctioned online to help create sustainable projects in coffee-farming communities. The auction will be held in the lead-up to the Coffee Kids 25th anniversary reception at the SCAA Welcome Reception where some of the items will be available for viewing. Coffee Kids is an international development organization dedicated to improving the lives and livelihoods of coffee-farming families. The auction opens April 3 at 8 am EST and closes April 13 at 10 pm EST. Items are available for viewing at: http://biddingforgood.com/coffeekids. Thursday, April 11th at 7p.m. in the Boston Convention & Exhibition Center Ballroom during the Welcome Reception.

Café Femenino Foundation Silent Auction to benefit women & families in coffee producing communities: A variety of items will be available for bids—things like coffee and coffee-related items as well as personal items, even travel packages. The Café Femenino Foundation delivers an important mission: to help women and their families in coffee communities to improve health, food security, education and more.  Friday, April 12th from 11-5:30 and Saturday, April 13th from 11-4 in the SCAA Exhibit Hall at the Boston Convention & Exhibition Center.

Java Jog for a Cause – 5k to benefit women of the Congo:  Produced by Friends of Coffee Farming Communities, this fun run aims to raise $15,000 to support female coffee producers in the Congo and their networks. 50% of the donation will provide care and support to victims of rape and the remaining 50% will support longer term economic empowerment initiatives for women cooperative members in the coffee producing Kivu region of the Congo.  Friday, April 12, 2013 from 7:30 AM to 9:00 AM.  Register via Eventbrite.

Latte Art Exhibition to benefit the Roya Recovery Project:  This new exhibition in the Activities Hall represents a grass roots effort supported by Dalla Corte North America and the barista community to bring the excitement of latte art to life around the country.  The entry fee is $25 and will benefit The Roya Recovery Project which was envisioned after a series of conversations and site visits with coffee producer groups that have begun to experience the devastating effects of coffee rust. Thursday April 11 – Saturday April 14; times vary.  Register to compete.

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About SCAA

The Specialty Coffee Association of America (SCAA), is a non-profit trade organization and the world recognized leader in coffee knowledge development. With over 9,000 members located in more than 40 countries, including member companies and their employees, SCAA members represent every segment of the specialty coffee industry, including producers, roasters, importers/exporters, retailers, manufacturers, baristas and other industry professionals.  For over 30 years, the SCAA has been dedicated to creating a vibrant specialty coffee community, recognizing, developing and promoting specialty coffee by setting and maintaining quality standards for the industry; conducting research on coffee consumption, brewing and perfection of craft; and providing education, training, resources and business services for its members.  Visit www.scaa.org.

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