On Behalf of Starbucks Coffee Company, Welcome to SCAA’s 26th Annual Exposition in Seattle

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Starbucks is honored to serve as the official host of the Specialty Coffee Association of America’s 2014 Annual Event. Forty-three years ago, we opened our first store just seven blocks away from The Event’s location, at the historic Pike Place Market. Since then, we have watched the specialty coffee industry flourish. This is due to all of our collective efforts, as an industry, to share our coffee passion with our customers and with fellow members of the supply chain, in every community we serve or collaborate with every day.

Seattle has long been home to a thriving coffee culture, and, in addition to being Starbucks’s birthplace and headquarters, it is home to hundreds of independent coffee shops. We hope you will have a chance to visit many of them during your stay, and to connect with your Seattle colleagues over coffee.

We are pleased to welcome Peru as the official Portrait Country for this year’s Event. Since 2001, Starbucks has been building strong relationships with coffee farmers throughout Peru. We have worked side-by-side with farmers through our ethical sourcing program, Coffee And Farmer Equity Practices (CAFE) to provide training, tools, and capital with the aim of improving coffee quality, increasing yields, and positively impacting both the environment and farmers’ livelihoods. We are honored to share Peru’s exquisite coffees with our customers, including a very special Peruvian coffee: Starbucks Reserve Peru Aladino.

For more than a quarter-century, SCAA has been at the forefront of developing and promoting specialty coffee. Starbucks shares SCAA’s commitment to meeting the challenges of a rapidly changing industry. Together, we can transform these challenges into opportunities.

We are thrilled to be your hosts for the next two years in Seattle, and we are grateful to SCAA for presenting this Event for over two decades. We encourage you to enjoy every bit of your experience this year, and to share your coffee passion!

Sincerely,

Craig Russell
Senior Vice President, Global Coffee
Starbucks

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