SCAA Attendee Project Videos – What is Specialty Coffee?
The Specialty Coffee Association of America invited 2012 Expo Attendees and other coffee lovers to announce to the world what specialty coffee means to them. They entered by creating a 1 minute video…
The Price is Right. Or Is It?
By Ric Rhinehart Over the past two years the rising cost of coffee (and almost everything else) has us asking: What is the right price for a cup? As a trade association we…
Shooting for the Stars: Developing a Staff that Shines
By Heather Ringwood In our common thread of specialty coffee, we find coffee to be a premium product that is essential to our business operations, yes? Well, I am here to argue that…
Between Courage & Carelessness
By Peter Giuliano Perhaps the best-known coffee town in Rwanda is Butare, located in Rwanda’s hilly southwest. Butare is a bustling central African town, with mostly unpaved roads and inconsistent electrical service coming…
Long-Term Bean Counting: What You Need to Know About Buying Right
By Mike Ferguson If you work at any point in the coffee supply chain, you know that the last two years have been unusual, to put it mildly. Even the most casual coffee…
SCAA 2012 Special Event Lectures – Emerging Markets in Asia
During your time at The Event make sure to take advantage of all the educational lectures and presentations that will help you develop as a coffee professional. All presentations are given by respected…
The 5 HR Items Every Business Should Have in Place
By Ildi Revi, CPT, M.Ad.Ed., SCAA Education Manager You may have seen the SCAA’s new tag line: “Because great coffee doesn’t just happen.” Accordingly, we spend a lot of time, money and energy training…
Marketing in a Digital World
By Tracy Ging In the digital world, traditional marketing has been challenged to the point where some are even predicting its obsolescence. The assertion is that it’s an entirely new world, so an…
The Future of Social Media: With Liza Hausman
Shanna Germain, with Liza Hausman, vice-president of marketing from Gigya, Inc. Social media moves fast. Remember AOL? Yahoo Groups? How about MySpace? All once business builders and now, just things of the past. And…
Communicating and Measuring the Success of Social Media
By Tara Shenson Standard return on investment (ROI) is a measure of the money you invest against the return you realize on that investment. It’s a profitability ratio, and businesses have been using…
