The Power of a Trade Association
By Ric Rhinehart, Executive Director, Specialty Coffee Association of America Trade associations have a long and storied history in the world. The first trade associations were organized as guilds dating back to the…
The Price is Right. Or Is It?
By Ric Rhinehart Over the past two years the rising cost of coffee (and almost everything else) has us asking: What is the right price for a cup? As a trade association we…
Long-Term Bean Counting: What You Need to Know About Buying Right
By Mike Ferguson If you work at any point in the coffee supply chain, you know that the last two years have been unusual, to put it mildly. Even the most casual coffee…
Internal Consumption Strengthens Brazil’s Coffee Market Clout
By Marvin G. Perez Brazil’s coffee growers are enjoying the best of times—almost. With the country’s economy among the fastest-growing in the world and with demand for its agricultural crops on a tear,…
A Realistic Look at the Numbers Game
by Tracy Ging Stocks take another dive as new employment figures are released, analysts warn of further declines, and as I write this, the coffee market has just experienced 18 straight sessions of…
Hedging Future Coffee Prices, Speculators and Technology Blend-in
By Marvin G. Perez No matter how you brew it, higher coffee prices are here to stay. How high and for how long will depend on several factors, ranging from dollar fluctuations to…
What’s Behind Rising Coffee Prices?
By Max Nicholas-Fulmer The last time the New York “C” contract reached the levels we’ve witnessed over the last few months was 1997, when futures hit $3.20/pound. The impetus for that move was…
The New Market Reality
By Ric Rhinehart At the recent SCAA Symposium, I had an opportunity to present some thoughts on the challenges facing our industry as we come to grips with a new market reality. It…
High Prices Jolt Coffee Market
By Marvin G. Perez Rising food prices are eating into corporate earnings, and the coffee industry is no exception. For seasoned traders paying the current price above $2.30 for a pound of Arabica…
Denomination of Origin
Creating Geographical Indications for Coffee By Laura Everage In this Symposium session, Paul Songer of Songer & Associates, Inc. and Luis Fernando Samper of Colombian Coffee Growers Federation presented two separate approaches to…















