The Power of a Trade Association
By Ric Rhinehart, Executive Director, Specialty Coffee Association of America Trade associations have a long and storied history in the world. The first trade associations were organized as guilds dating back to the…
Specialty Coffee Association of America Announces Coffee Taster Certificate Program
Newest educational track to focus on sensory analysis from a broad perspective The Specialty Coffee Association of America has announced the addition of a Coffee Taster Certificate Program (CTC) to its internationally recognized…
Tasting Analysis Job Survey Interpretations Report
By K.C. O’Keefe, Consultant Introduction In November of 2012 the SCAA conducted an electronic Tasting Analysis Job Survey. The purpose of the survey was to quantifiably confirm the need for specialty coffee tasting…
Japanese Coffee Roasters Visit U.S. Roasting Companies
By Meister, Customer Support, Counter Culture Coffee How many of us in specialty coffee seek out the hippest new café as soon as we arrive at our destination when we travel, or hunt…
SCAA Instructor Journals: Richard Sandlin Travels to Beijing
By Richard Sandlin, Fair Trade USA, SCAA Credentialed Instructor Richard recently traveled to Beijing, China to instruct students in SCAA courses for the Barista Guild’s Level 1 & 2 Certificate Programs at an SCAA…
Regional Perspectives from SCAA International Education Partners
For our most recent issue of The Chronicle, we explored many different aspects of traveling as a coffee professional. As a global trade organization, SCAA works with coffee folks from around the world…
SCAA Coffee Science Origin Trip: Reflections of a Facilitator of Learning
By Emma Bladyka, Coffee Science Manager, Specialty Coffee Association of America As the Coffee Science Manager I am constantly brainstorming the differing ways I can use my skill set to communicate the science…
Building Bridges: How to Have a Meaningful Coffee Travel Experience
By Peter Giuliano, Director of Symposium, Specialty Coffee Association of America Coffee travelers come from a variety of places: most often it’s someone from a roasting company – whose job it is to…
Traveling With Purpose
By Tracy Ging, Director of Corporate Social Responsibility, S&D Coffee and Tea Specialty pioneers broke new ground when they began traveling to origin. What once was a nameless and faceless commodity came alive with stories,…
Salzburg Café Diaries: Searching for the “Coffee” in Coffeehouse
By Shauna Alexander Mohr, Consultant In June, just after the World 2012 Barista Championships concluded in Vienna, my family traveled to Salzburg. Intentionally, I didn’t ask around in advance about good cafés or…















