Welcome to Your Community
By Rob Stephen, Senior Trader, InterAmerican Coffee When people get to know me, it usually comes up that I’ve been a long-time volunteer and member of the Specialty Coffee Association of America. I’m…
Get it Together
By Christopher Schooley, Coffee Roaster, Coffee Shrub/Sweet Maria’s I remember very clearly what it felt like to walk into my first coffee event. I certainly went into it with some preconceived notions, but…
Discovering Specialty Coffee: South West
By Alexandra Littlejohn, Verve Coffee Roasters I believe that drinking every coffee, from as many roasters, at as many shops, made by as many different baristas as possible is by far one of…
Discovering Specialty Coffee: South East
By Jason Dominy, Batdorf & Bronson Coffee Roasters, Atlanta, GA When asked about the South East coffee scene, I’m realistic and optimistic at the same time. As far as a region goes, the…
Insights into Consumer Purchasing Choices
The Specialty Coffee Association of America (SCAA) has released a new study that explores specialty coffee consumer behaviors, motivations, and perceptions. The qualitative study was designed to gain insight from coffee drinkers who…
Hosting A Successful Public Tasting
By Christopher Schooley, SCAA Coffee Design & Experience Coordinator The central experience in the world of specialty coffee is tasting coffees, thinking about them, and discussing them with others. Perhaps we enjoyed a…
Fostering an Authentic Experience: The True Value of Specialty
By Lily Kubota, Content & Communications Manager, Specialty Coffee Association of America If there is one thing about coffee that you can count on, it is change. Coffee is an ever-evolving, amorphous concept….
A New Craft Era: Parallels, Perils, and Possibilities
By Christopher Schooley, Coffee Roaster, Coffee Shrub I currently live in the middle of America in a fairly small college town, however, I used to live in another town in the middle of…
Over the Counter: The History and Future of the Barista-Customer Relationship
This article was written as a collaboration between long-time baristas and coffee professionals Lorenzo Perkins and Michael Harwood. This informal interview covers their views of where we are in coffee retail history, perceptions…
Differing Perspectives, Common Goals: Demystifying Specialty Coffee
By Lily Kubota, Communications Specialist, Specialty Coffee Association of America Specialty coffee is deeply rooted in a complex and intricate value chain, made up of individuals whose passion and dedication to quality is…
