#TheOnlineCoffeeCommunity
By Brian Jones, Founder/Editor, Dear Coffee, I Love You offee is loved by many both for the intimate atmosphere it can create, and its’ ability to bring people together, in-person, over a cup….
The New Consumer
By Marcus Young, Community Outreach and Customer Coordinator, Batdorf & Bronson Coffee consumers are increasingly aware of specialty coffee. At the same time the specialty coffee industry is constantly evolving. Roasters offer Cup of Excellence…
Marketing in a Digital World
By Tracy Ging In the digital world, traditional marketing has been challenged to the point where some are even predicting its obsolescence. The assertion is that it’s an entirely new world, so an…
The Future of Social Media: With Liza Hausman
Shanna Germain, with Liza Hausman, vice-president of marketing from Gigya, Inc. Social media moves fast. Remember AOL? Yahoo Groups? How about MySpace? All once business builders and now, just things of the past. And…
Communicating and Measuring the Success of Social Media
By Tara Shenson Standard return on investment (ROI) is a measure of the money you invest against the return you realize on that investment. It’s a profitability ratio, and businesses have been using…
Snark Attack: Navigating the Intrepid Waters of Social Media
By Tim Dominick Found on the pages of a mythical coffee forum: Coffeeroaster1: Hey everyone, I’m developing a new espresso blend and need some input on whether or not pre-blending is worthwhile or…
A Closer Look: SCAA Companies, Strategies that Work
By Tara Shenson Ever wonder how some social media pages manage to make success look so easy? It’s often the case that you find yourself on a coffee company‘s Facebook or Twitter page,…
The Value of A Good Story, Or: How to Turn Poop into Gold
By Lily Kubota Story | stawr-ee, stohr-ee | noun 1. a narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader; tale. It is…
Welcome to your Virtual Community
By Peter Giuliano In 1993, computer scientists at Cambridge University in England decided to attach the feed from a video camera to the brand-new invention called the internet, and in the process created…
Symposium Explores the Single-Serve Market
By Lily Kubota In issue No. 6 (2009) of The Specialty Coffee Chronicle, Mark Inman of Taylor Maid Farms outlined the discussion of single-serve brewing methods that have been sweeping the world in…
