Issue No. 3 (2010)

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Tips & Tricks for Teaching Consumers






At Your Counter • Don’t just rely on your baristas to educate consumers. Roasters, counter staff, managers and everyone else … »




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Getting the Story Straight






Communicating what is Special about Specialty Coffee By Tracy Ging You know that famous quote, the one that says imitation … »




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Denomination of Origin






Creating Geographical Indications for Coffee By Laura Everage In this Symposium session, Paul Songer of Songer & Associates, Inc. and … »




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Coffee Slingers and Cheese Mongers






Learning from The Cheese Model By Ric Rhinehart Recently, I was listening to an interview with cheese monger Gordon Edgar … »




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Connecting with the Consumer






By Peter Giuliano In coffee, everything that we do leads up to one single, important moment: when someone drinks a … »