Symposium Explores the Single-Serve Market
By Lily Kubota In issue No. 6 (2009) of The Specialty Coffee Chronicle, Mark Inman of Taylor Maid Farms outlined the discussion of single-serve brewing methods that have been sweeping the world in…
Meeting & Greeting: A Q&A with Mike Ebert
If you’ve ever met Mike Ebert, sales representative for Alterra Coffee, then you know why he’s the man to talk to when it comes to meeting and greeting customers. Whether he’s working the…
Tips & Tricks for Teaching Consumers
At Your Counter • Don’t just rely on your baristas to educate consumers. Roasters, counter staff, managers and everyone else can play a role. Make sure they know their stuff—or they know who…
The Teaching Triangle: 3 Ways to Educate Consumers
Imagine a class called Coffee 101. Now imagine that you are the teacher of said class, tasked with imparting coffee information to a classroom full of consumers. As you teach, you notice some…
Coffee in Cyberspace: Bridging the Gap Through Digital Engagement
By Jennifer Gyllenskog While this can be a great opportunity, it also comes at a cost, precisely because people do act different when they’re online. They have a shorter attention span and higher…
Getting the Story Straight
Communicating what is Special about Specialty Coffee By Tracy Ging You know that famous quote, the one that says imitation is the sincerest of flattery? Well, if that’s the case, specialty coffee should…
Denomination of Origin
Creating Geographical Indications for Coffee By Laura Everage In this Symposium session, Paul Songer of Songer & Associates, Inc. and Luis Fernando Samper of Colombian Coffee Growers Federation presented two separate approaches to…
Coffee Slingers and Cheese Mongers
Learning from The Cheese Model By Ric Rhinehart Recently, I was listening to an interview with cheese monger Gordon Edgar in which he explained how critical it is to be able to educate…
Connecting with the Consumer
By Peter Giuliano In coffee, everything that we do leads up to one single, important moment: when someone drinks a cup of coffee. This is the moment that we all work towards—it’s when…
