Roasters Guild Retreat
Celebrating 10 Years of Educating, Uniting and Advancing Craft Roasting By Phil Beattie In the late ’90s, the café culture in the United States was rapidly accumulating new faces, including pilots, engineers, and…
The 2011 United States Barista Championship Competition Season
By Marcus Boni Sometimes I wonder how many times I’ve had to describe exactly what a barista competition is to someone who isn’t closely familiar with the Specialty Coffee Industry. My canned response…
Dollars and Sense: The Business Rationale for Training
By Shanna Germain If you’re in the specialty coffee business, you probably know a great deal about employee training. You’ve read articles, you understand the reasoning, and you likely have a system set…
Creating a Common Language for Quality
By Craig Holt No system for evaluating coffee quality is perfect. The Q Coffee System, however, has been a great help to me as a specialty coffee importer and, I would guess, to…
Dare to Differentiate: SCAA Certification Programs
By Ellie Hudson Matuszak Differentiation. It is a word that many of us, as specialty coffee professionals, use and occasionally even overuse. It is a word and a concept that some love and…
Educating the Industry
By Peter Giuliano One thing that makes coffee special is that it takes so many skilled professionals to reveal its natural beauty. The skills of the farmer, miller, cupper, roaster, and barista are…












