Friendly Competition: There is No “I” in Coffee
By Lily Kubota Mac vs. PC. Facebook vs. Twitter. NBC vs. ABC vs. Fox. We live in a world of competition, one in which companies knock their opponents in ads, product devotees push…
Competitions and Competitiveness
What it Means when Baristas Compete By Tracy Ging “What’s the deal with barista competitions?” That, it seems, is a common question from some members of the coffee industry. Many people know what…
Things I’ve Learned (that might help you too)
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Do-Overs in Coffee: How to Get a Fresh Start
By Trish Rothgeb Recently, I was asked to sit on a panel with a handful of other industry people to discuss, “How we got here.” Which apparently meant, as one of my colleagues…
Wide-Spread Enjoyment, One City at a Time
The Regional Strategy of Alterra Coffee Written by Tracy Ging / Interview with Lincoln Fowler The age of Facebook seems to teach the value of scale and global connectedness. Concepts of local seem…
Go Your Own Way
Taking Calculated Risks for Better Business By Shanna Germain In the coffee industry—and in other industries as well—we hear about the successful risk-takers and innovators all the time. They’re the ones that make…
A Context for Competition
By Tracy Ging Competition within the coffee industry is intensifying. At least that is what some roasters and retailers (21 percent) are reporting, according to the most recent SCAA sector report. Interestingly enough,…
The experience of Specialty Coffee: Engaging the heart, the mind and the senses
By Peter Giuliano I’m not alone in this. There is a whole generation of people who live to eat, and who are immersing themselves in food culture every day. For these people, good…
